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05:48 | 24th October 2017

Travel: Tried & Tested

Wed 28 Jul, 2010
By Sam Bristowe


KLM has long been a supporter of the gay community in the Netherlands so targeting the UK’s gay community is a logical next step for us

Latest Headlines

Going Global

Nick Carvell takes a look at attitudes, rights and regulations affecting LGBT communities around the world.


‘Up Up and A Gay – We’re Boeing to Mardi Gras’

Australian budget airline Virgin Blue has decided to cash in on the pink pound ahead of Sydney’s annual gay and lesbian Mardi Gras celebrations. Virgin Blue will be running a special flight catering for those attending Mardi Gras in Sydney. The flight from, Melbourne to Sydney, which takes roughly one hour will set the party goers back A$199 (Roughly £100)


Sydney voted best gay-friendly destination!

A survey of the worlds best gay-friendly cities has placed Sydney at the top of the list. The survey conducted by online travel agency Expedia.com.au, named Sydney for its plentiful gay bars and nightclubs in the Darlinghurst and Newtown areas, reports the Daily Telegraph.


Gay London App launched

A new iPhone app has been created in order to entice LGBT visitors to London by providing all relevant information to enjoy the experience to the max at the touch of a button, whilst on the move.


KLM launches gay getaway game

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KLM Royal Dutch Airlines’ has launched a new game to help entice the lucrative gay travelers in a bid to cash in on the illusive pink pound.

The Viral game, which targets the gay audiences in blog sites, social media sites and networking sites in the UK, is entitled The KLM Gay Getaway.
Designed by a London based agency, 3 fish in a tree, it aims to “marry up the top hottest gay capitals around the world with where KLM fly to, and to use this as the basis of the quiz”.

It will take players on a virtual tour of all of KLM’s gay destinations where they will answer a series of multiple-choice questions and be entered into a prize draw to win flights.



KLM marketing communications manager Verane Brissaud, reportedly commented: “KLM has long been a supporter of the gay community in the Netherlands so targeting the UK’s gay community is a logical next step for us. The UK’s gay community is very internet savvy and is active on a wide range of social media sites and blogs. It therefore made sense for our first gay specific project to target the online community in a light-hearted, entertaining fashion. We’re confident that participants of the game will encourage their friends to take part and will write about it, tweet about it and generally create word of mouth talkability.”


 

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