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Extravert artist Lady Gaga has turned her back on a lucrative deal with retail giant Target over the recent stories that have surfaced about the company’s stance on gay rights issues.
The superstar, who is an avid gay rights activist, has reportedly removed her self from a deal where Target would stock a deluxe edition her latest album ‘Born This Way’ when it’s released in May.
In an interview with Billboard magazine Gaga discussed her conversation with Target and the actions that must be taken for her to pursue with any partnerships between the two parties: "That discussion was one of the most intense conversations I've ever had in a business meeting, part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they've made in the past. ...
Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those [antigay] groups."
Many LGBT activists boycotted the retail giant last year after it was revealed that they had given $150,000 to a political fund supporting anti-gay Republican nominee Tom Emmer’s campaign.
In response to her comments Target released a statement insisting they still support the LGBT community:
“We were very surprised and disappointed by the statements made by Lady Gaga's organisation related to her partnership with Target. Target remains committed to the LGBT community as demonstrated by our contributions to various LGBT organizations, our recently established Policy Committee to review our political giving and our respectful, inclusive workplace environment.”
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