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02:07 | 30th April 2017

News: UK

Thu 28 Oct, 2010
By Sam Bristowe


We considered the portrayal of the two priests in a sexualized manner was likely to be interpreted as mocking the beliefs of Roman Catholics

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Antonio Federici has had a second advert banned after using two male priests sharing a tub of ice cream sharing a seductive pose said to cause a stir with the catholic community.

The ad is the second in his campaign to be banned after last month he produced an advert featuring a pregnant nun, which many were unhappy about when it ran in the likes of Grazia.

The new ad, which featured to male priests seductively looking at one another sharing a tub of ice cream with the strap line “We Believe in Salivation”, was pulled by the Advertising Standards Authority (ASA) as the feared it was “likely to cause serious offence to some readers”.

The ASA reportedly said in a response to their decision: “We considered the portrayal of the two priests in a sexualized manner was likely to be interpreted as mocking the beliefs of Roman Catholics and was therefore likely to cause serious offence to some readers”.



The previously Roman Catholic ice cream company defended their ad campaigns by reportedly saying the adverts “reflected the grave troubles they considered affected the Catholic Church”.

 

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